WebP vs AVIF: Best Image Format Selection Guide for 2025 In 2025, choosing the right image format is crucial for website performance.

WebP and AVIF, as two major modern image formats, each have their advantages. #

WebP Format Features

  • Good Compatibility: Supports mainstream browsers

  • Compression Efficiency: Saves 25-35% space compared to JPEG

  • Rich Features: Supports transparency and animation #

AVIF Format Advantages

  • Higher Compression Rate: Saves 20-30% more than WebP

  • Better Quality: Better image quality at the same file size

  • Future Trend: Widely recognized by the industry #

Selection Recommendations Use WebP when:- Need wide browser compatibility - Project doesn't require extreme file size reduction - Need quick deploymentChoose AVIF when: - Pursuing best compression effects - Target users use modern browsers - Require extremely high image quality

Best Practices We recommend a progressive strategy: prioritize AVIF, use WebP as backup, and JPEG as fallback.